Brief

R&B Construction has deep roots in Kelowna that go back more than 25 years. The directors of R&B have been building quality new homes in the Okanagan since 1987 – interesting communities with first homes for young couples and families and affordable options for those downsizing.

Legacy Kelowna www.legacykelowna.com is a great example of an R&B community. Legacy stands on the site of the historic Rutland Elementary schoolhouse, with a mix of townhomes, new condos and the revitalized brick schoolhouse that transitioned into eight new condo-style homes. This collection of wonderful affordable homes have greatly enhanced the neighbourhood.

Approach

It was important the corporate brand reflect the unique qualities and commitment to the Kelowna and Okanagan community that are so vitally important to R&B Construction and demonstrated through their communities like Legacy. The visual components of the brand needed to be unique and identifiable and also work well as a secondary mark when used in conjunction with the branding for specific developments.

Touchpoint reflected the professionalism of R&B Construction through the creation of a cohesive brand and a comprehensive ‘tool kit’ of identity standards allows the organization to implement the brand consistently and cost effectively.

The corporate website rbconstructionltd.com effectively tells the story of R&B Construction while sharing testimonials as to the experience of their purchasers. The overall approach is warm and inviting. The site also serves as a central portal for all of R&B’s properties, providing background as well as future sales opportunities.

Results

The corporate branding and messaging as well as the website for R&B has been important positioning for the company and setting it up for future growth.