Nicola Valley Institute of Technology, BC’s Aboriginal Public Post-Secondary Institute, has named Touchpoint Agency as their Agency of Record for the next three years. This follows after over two years of successful brand and strategy development by the Kelowna marketing firm.

“This is a great partnership,” states Tammy Moore, CEO of Touchpoint, “our organizations work together in a very collaborative relationship. In the first year we were able to work with NVIT through a comprehensive brand development process that included elders, students, faculty and staff. We were able to find the touch points that connected with students and continue to enhance the messages year over year.”

“In the past year, our campaign strategy and media buy involved outdoor mediums that had never been used for this client, “explains Laura von Krosigk, Managing Director Touchpoint. “We have proven success that has allowed us to expand the program to include other non-traditional and social marketing initiatives for the upcoming year.”

More information about the Merritt and Vancouver campuses can be found at: www.nvit.ca